The Greater Houston Partnership partnered with Poetic for a new, user-centered website. With a combination of market research, competitor analyses, and stakeholder interviews, Poetic established a strategy for a new website that caters to GHP’s vast audience while also aligning with their organizational goals. We aimed to position Houston as a city that is forward moving, diverse in terms of both industries and demographics, and as the place to do business on a global scale.
After the redesign, GHP won the 2018 Crystal Award for Most Improved Website from AMA Houston.
