Greater Houston Partnership

The Greater Houston Partnership (GHP) is a gathering place for community-minded business leaders who want to be involved in Houston’s positive growth and influence the economic trajectory. GHP’s houston.org website is the platform that will sell the region to companies looking to expand or relocate, while also increasing engagement within the region’s business community.

Team

Poetic

Agency


John Goodman

Solutions Architect


Adrian Samaniego

Project Manager


Marley Holt

Lead Designer


Shatha Hussein Kasem

Designer


Gary Norris

Designer


Michelle Sue Agee

Developer

Summary

The Greater Houston Partnership partnered with Poetic for a new, user-centered website. With a combination of market research, competitor analyses, and stakeholder interviews, Poetic established a strategy for a new website that caters to GHP’s vast audience while also aligning with their organizational goals. We aimed to position Houston as a city that is forward moving, diverse in terms of both industries and demographics, and as the place to do business on a global scale.

After the redesign, GHP won the 2018 Crystal Award for Most Improved Website from AMA Houston.

Disciplines

UI/UX Design

No items found.

Awards

Most Improved Website

2018 Crystal Award

Results

47%

Increase in New Members

61%

Increase in Website Traffic

26%

Increase in New Member Revenue

200%

Increase in Traffic from Social Media

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