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Kickerillo is a luxury custom home builder in Houston, Texas. With over 50 years of experience, Kickerillo has become an iconic name in the Houston area. The company is known for building homes with quality construction, inspired architecture, and functional elegance.




John Goodman

Solutions Architect

Adrian Samaniego

Business Analyst

Justin Sanders

Project Manager

Marley Holt

Designer and Developer


Kickerillo partnered with Poetic for a new, user-centered website. With a combination of market research, competitor analyses, and stakeholder interviews, Poetic established a strategy for a new website that caters to Kickerillo’s audience while also aligning with their organizational goals. We aimed to position Kickerillo as a family-owned, Houston-native home builder with a deep track record of success in the Houston market.


UI/UX Design

Today’s homeowners are preferring contemporary/transitional style homes, but Kickerillo’s old website was boxing the company into being known for their Mediterranean style homes.

Vincent’s daughter, Kelli, took over the company as CEO and knew the website needed a makeover for Kickerillo’s new era and the current home trends of today. Gathering her thoughts, I put together a collage of ideas on a mood board to make sure I was on the same page as the client. I aimed for something slightly ‘editorial’ that didn’t feel pretentious. The overall direction I took included large and elegant serif typefaces, airy whitespace, creamy neutrals, accent lines, and touches of muted gold.


Color Palette


Mood Board