Point•C

Point•C curates, integrates, and administers benefit plans within the administration side of the health care industry. They support their partners through business process innovations and product solutions that drive value for employers and enhance the member experience.

Team

Poetic

Agency


Jarred Eberhardt

Creative Director

Justin Sanders

Project Manager


Marley Holt

Designer and Developer

Summary

Point•C partnered with Poetic for a new, user-centered website. With a combination of market research, competitor analyses, and stakeholder interviews, Poetic established a strategy for a new website that caters to their visitors while also aligning with their organizational goals. We aimed to position Point•C as a top player within this new space of health care.

Disciplines

Strategy
UI/UX Design
Web Development

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