The Basics

Led by the Houston Health Department, The Basics Houston is a nationally-recognized initiative supporting early childhood brain development. The Basics offers free resources that focus on family and community, while incorporating the latest research to support vibrant learning and brain development.

Team

Poetic

Agency


Sean Haynes

Strategist


Jarred Eberhardt

Creative Director


Justin Sanders

Project Manager


Marley Holt

Designer and Developer

Summary

The Houston Health Department partnered with Poetic to launch a website for their initiative, The Basics Houston. With a combination of market research, competitor analyses, and stakeholder interviews, Poetic established a strategy for a website that caters to The Basics’ audience while also aligning with their organizational goals. We aimed to position The Basics as a leader in innovative early childhood brain development and learning experiences.

Disciplines

UI/UX Design
Web Development

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Awards

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