The Boardwalk

The Boardwalk, located within Towne Lake—a waterfront neighborhood in Cypress, Texas—is comprised of four buildings offering a dynamic mix of shopping, dining, entertainment.

Team

Poetic

Agency


Jarred Eberhardt

Creative Director


Andi Bell

Brand Strategist


Sophie Rasmussen

Project Manager


Marley Holt

Designer


TBD

Developer

Summary

Caldwell Companies—the development company for The Boardwalk—partnered with Poetic for a new, user-centered website. With a combination of market research, competitor analyses, and workshops with the client, Poetic established a strategy for a new website that caters to their visitors while also aligning with their organizational goals. We aimed to enhance user experience and functionality for The Boardwalk’s visitors as well as current and prospective business owners. We also sought to increase newsletter sign ups, qualified leads for leasing, and foot traffic.

Disciplines

Illustration
Strategy
UI/UX Design

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Awards

Results

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