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The Gibraltar Group

The Gibraltar Group provides boutique services to clients looking for mortgage, title, and insurance services. Through consolidating these service offerings under one roof, The Gibraltar Group is able to work closely with each client and offer packages and products that are specific to their client’s needs.

Team

Poetic

Agency

John Goodman

Solutions Architect

Andrew Chien

Project Manager


Marley Holt

Designer


Michelle Sue Agee

Developer

Summary

The Gibraltar Group partnered with Poetic to merge their three business websites (mortgage, insurance, and title) into one website using their new brand. With a combination of market research, competitor analyses, and stakeholder interviews, Poetic established a strategy for a new website that positions The Gibraltar Group as a boutique, one-stop-shop provider with deep market experience.

Disciplines

Strategy
UI/UX Design

Logo

Color Palette

Typography

Mood Board